Pimp My Egg…

Product Review: Crackin’ Egg Co

Snacking is one of the fastest moving and most lucrative categories in food retailing; it’s constantly evolving where we, as consumers, become increasingly time poor and demand a more portable, convenient repertoire.

A cornucopia producers from multinational corporations to startisans have sought for new ways to steal a share of the market. This quest has seen a number of innovations hit the market place over the last ten years with health taking a leading role in terms of the snacking shoppers’ needs. However, as I’ve mentioned before, in this category TASTE IS KING. A successful snacking product needs to be firstly, great tasting and secondly, healthy. The era of Slimming World punishment eating has gone and health conscious shoppers and snackers are making lifestyle changes not short, sharp shocks to the system.

This review presents the ultimate in the cusp of the snacking trend. It takes the uber-convenience of a ready-to-eat boiled egg and pimps it! It is the definition of taste meets convenience.

Here’s what I thought…

Rating: 8/10

Appeals to: gym junkies, health conscious, time-poor snackers

Packaging

I really like the packaging and branding. It’s not over the top but it’s targeted right at the early-adopter target audience with a matte cardboard sleeve that provides good shelf presence when it’s compared to other similar products on the market. The producers have also been careful to call out cues that are important to the snackers they are targeting: low GI, low in carbs, GF. The cleverest thing about the packaging, in my opinion, is the egg itself. Want to grab someone’s attention? Do an Avatar and paint yourself bright blue!

Plus there are some egg-cellent egg-based puns on-pack and who can resist joining a pun-off, even if it’s just for the crack?

Price

£1.59 – now if you sit there and work out the value in comparison to pack of a dozen eggs then you’ll be disappointed, but don’t do that. This price is for two eggs, which is an ample snack. If you compare it to other things being bought as snacks this is bang in-line with where it should be. Plus you can often pick them up on promotion at 2 for £2.50.

Delivery

Brilliant. I am already a fan of hard-boiled egg; whether they’re fresh or pickled I love them and they were a staple of my diet many moons ago when I played sport. However, this is taking them to the next level.

The flavour sachets add a depth to the flavour and lift the fleshy egg textures. There is always a danger that you drown the egg but this has been portioned just right. This is a great substitute for any other mid-afternoon snack and I’d take these over a bland sponge cake any time!

Verdict – in a word, egg-squisite (sorry!)! This is a great example of how fast-paced and alive the snacking category is and Crackin’ Egg Co have fit perfectly into the mould of what people expect: healthy, tasty and convenient. Great work Egg Men!

Northern Munkee.

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Dark, thick and saucy!

Product Review: Salubrious Sauce Company Original British Breakfast Sauce

I love a good table sauce but a really good one is difficult to find. We’ve been conditioned over the years by Warren Buffet’s Heinz (now Kraft Heinz) that tomato ketchup and brown sauce should be thin, lifeless and synthetic but that’s just not true!

There are a number of really brilliant sauces on the market now from companies like Tiptree, Great British Sauce and this one – Salubrious Sauce Co.

I was lucky enough to get hold of a bottle of their Original British Breakfast Sauce that I paired with some Heck Square Sausages (just to ensure I was getting the full British breakfast experience!) and this is what I thought…

Rating: 8/10

Appeals to: people like me that refuse to have the sauce dripped over their eyes when it comes to the real taste of our condiments!

Packaging

The label is simple but does a perfect job and invokes thoughts of provenance, authenticity and quality. The bottle is thick and sturdy like any premium sauce bottle should be.

Price

£4.25 – this is a little steep versus other products doing a similar job but as a rule of thumb the price point should be a quality indicator; this tells you that you’re not getting Daddy’s!

Delivery

This is fantastic and just what I expected. It opens with a sweet tomato flavour that bounces into chunky dark fruits and the spicy notes finish off the palate with a light, tangy lift. Now not many sauces do this but this little flavour has the power to change the profile of the whole plate and it perfectly compliments any meaty breakfast.

Verdict – in a word, saucy! I can understand why you’d settle for less if you’re having a dirty breakfast to cure a hangover at a greasy spoon; anything else you’re just not doing your stomach justice!

Private & Exclusive!

Product Review: Privateer Jerky

So here we are again – another meat snack review and I love it! There is a whole world of outstanding meat snacks from the UK now and I won’t be happy until I’ve worked my way through the lot!

Once again this is a very different meat snack to anything I’ve tried before. We’re now into the realms of premium jerky…

Rating: 9/10

Appeals to: meat snackers, jerky fans and those with a sophisticated palate

Packaging

The packaging is really simple. A well presented card detailing the premium branding sewn to a vacuum packed, meat pillow! And what more do you need?

Price

£4.00 (40g bag) – now this is the most expensive of the meat snacks I reviewed but £4.00  for a premium snack doesn’t break the bank and you can tell from the packaging the look of it that you won’t be disappointed!

Delivery

So what’s different about this meat snack? Well you get quality chunks of fantastic quality meat that has been cared for and smoked over Applewood to create a elegant undertone that permeates the whole snack.

Black Jack ‘The Mild One’

The smoked wood notes lay the foundations that are built on by a sweet black treacle which melts slowly into the soy flavours to leave a sweet, aniseed hint as the smoke creeps around your mouth. Enchanting!

Jolly Red ‘The Hot One’

This is fantastic! There is the familiar introduction of the smoke but then the sweet notes and the chilli heat begin to waltz with each other. The heat isn’t overpowering but it builds and sits on the tongue.

Verdict – in a word, exclusive! This is unlike any of the other meat snacks that I’ve had the pleasure of reviewing. It is more premium, cared for and more exclusive. It’s the difference between a cigar and a great cigar. There are layers of subtle flavours that gang up on your taste buds and ambush them in a symphony of premium tastes. Great work Privateer!

Details: http://www.privateerjerky.com/

Northern Munkee.