An egg-cellent replacer?

Eggs. That one simple word brings me so much joy.  I LOVE eggs.  Scrambled, hard-boiled, soft-boiled, poached, omelleted, mixing it with veg/salads/rice, fried over a crispy gluten-free toast…any concoction you can think of that would have eggs in or on it, I will devour.

Over the last year I have had to cut out a lot of foods but I refused to cut out eggs – I had read about the dangerous effects of eggs – too many will cause you cholesterol, hard-boiled will cause you constipation, non-organic will be pumped full of chemicals, organic eggs are smaller and so forth. However for some reason I never bought into the horrors of eggs as I did with other food products.  I saw them as my one thing that my digestive system couldn’t take away from me and out of sheer stubbornness refused to give them up.

Now as the market trend points towards veganism, with more and more people adopting this lifestyle –I also contemplated it. But the thought of giving up eggs was the one thing I couldn’t quite fully accept.  My mind-set had become so stuck in eggs being a saviour for me that letting go of it seemed impossible.

So I did what any other rational person would do – I googled! Searches showed me of course replacements for eggs in baking and cooking but I couldn’t seem to find an alternative to eating eggs as they were.  Then as the universe would have it, I was offered to review a product that seemed to hear my plea for non-egg eggs. It was also combatting the bad things I heard about eggs such as being cholesterol free and providing fibre as well so was definitely worth a try.

Orgran Vegan Easy Egg

Rating: 7 out of 10

Appeals to: vegans, free-from consumers.

Packaging

The product comes in a bright yellow (naturally) rectangular cardboard box, large enough to make it feel like a substantial size but yet still small enough to be able to pour/tip the product. My first impressions was that it did not look like an egg carton which made me contemplate how could I make boiled eggs from this?!  The writing on the front clearly pointed out all the free-from benefits (it’s not only egg-free but gluten-free, wheat free, dairy free, soy free and yeast free), however the box was covered in writing on all sides making it a little difficult to read the main pointers you need.  Instructions on the back of the box explaining how to make the product with graphics were very helpful.

Price

£4.45. I was kindly provided some samples but a quick search online showed me the price range and it felt quite high.  Although the packaging details that the product is equivalent to 15 eggs, it still seems vegan/free from products will continue to carry the high price tag as it’s not a mainstream lifestyle.

Delivery

The product itself is a flour-based mix. You need to add water and oil to it, to then be able to make a mixture.  This you would then cook as you would normally cook scrambled eggs, an omelette or even make a frittata or quiche.  However if you fancy boiled or poached – this obviously isn’t the answer for that!  It is as quick and easy as it is to whisk eggs.  The taste however is not quite as straight-forward, it tasted a little stringy.  On a second batch I added in some other herbs and spices which whilst covering it up could not deter from the rubbery taste.  Looking at the ingredients I could understand why there was a chewy-feel to it – with a host of stabilisers in the product it may not be the most nutritional of products but for a quick breakfast or evening meal it does the job.  Add a few spices or flavourings to it and it’s a go-to product on those days when you just don’t have enough time.  Whilst not quite tasting the same as eggs, I can see how this can be a replacer for those who don’t want to or cannot tolerate eggs.

Verdict: in a word – easy. This is a go-to quick and easy food item.  However if you’re looking for taste then it maybe doesn’t quite hit the mark.  Spice it up with herbs and flavours and it may just be enough.

Details: http://www.orgran.com/products/vegan-easy-egg-2/

I would love to hear your thoughts if you have tried this product – feel free to leave comments below.

Guest Blogger: Mrs M.

About Me

As a person with a recently diagnosed sensitive digestive system, I’m now on a path to make sure I eat well whilst still enjoying myself. Having been fearful of food, I now love finding new products, going to new restaurants to try new twists on dishes and am constantly looking for quirky items to consume.  I’m a huge supporter of simple food that is made tasty with the right combination of ingredients and more importantly enjoying your food and diet in a balanced way.  That means I always have room for my favourite item – chocolate!

 

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Being a Food Marketer’s Dream!

There have been a number of articles and news recently about food items that are made to sound more exotic than the actual food itself. Courgetti aka just courgettes.  Squash fusilli aka butternut squash cut in the shape of fusilli pasta.  Golden latte aka turmeric powder mixed in milk.  Apparently the more glamourous the food sounds, the more likely we are to buy it.  Many food items are trying to appeal to the various different eating styles now around e.g. vegetarian chicken, cranberry crunch for paleo followers, coconut fat bombes for those following a ketogenic diet.   It’s marketing at its best!

I must admit I was and (still am) one of those that is a food marketer’s dream. I buy into the whole quinoa crisps and courgette bread.  Yet I am going through a change with my attitude towards food and starting to realise I may be being taken for a ride, especially at the cost of some of these items.  The sensible voice in me says “hmm really, you REALLY want to try courgetti? Don’t you think it’s a little bit wet and slimy? Is it really satisfying you? Why not just have spaghetti?”  But there’s another voice saying “this is so cool, you’re getting the benefits of eating well in a funky way”.  However as I’m finding out it’s usually better to just eat the original spaghetti as it’s more likely to satisfy a craving for you and to have a more healthier attitude towards eating rather than substituting food items just because, well they sound exotic.  I hasten to add that this is only my stance and for those who can’t or choose not to eat certain food items due to their own personal reasons it’s always interesting to mix it up and keep it different so that your palette gets a variety of foods and flavours.

However, like an addict who needs to break bad habits I do get sucked in and keep coming across weird and wonderful foods. And sometimes they turn out amazing and other times I’m like “pass me that pizza slice!”  Yet there’s a little bit of a buzz when you come across new concoctions and I think so long as you have a balanced attitude towards eating and food, it’s always fun to try new ideas.

northernmunkeebites.seaweedbacon1.JPGSeamore I Sea Bacon

Rating: 6 out of 10

Packaging

The packaging is eye-catching for sure. A large bright luminous pink bag, with a photo of a rather enticing-looking salad on the front certainly catches your attention.  Then your eye is drawn to the wording of seaweed bacon which just raises your curiosity.  The fact you can see the product through the packaging is always a bonus I think, especially with a product like this which is very far from the norm.  I also like the logo picture of bacon frying in a pan, it’s just quite cute I found.  The name of the product and the information is also easy to read and provides all the information you need if you’re allergy-conscious.

Price

€6.95 – from the company website. This is equivalent to around £6. This is a reasonably fair price point because the packaging states 10 servings are provided and it is a large bag which to me appears to be value for money, especially as you can have as many or as few seaweed strands as you fancy depending on the dish you’re making or whether you’re having it as a snack.

Delivery

I have to say I was mightily intrigued when I saw this product. I have cut down on bacon for various reasons but do enjoy the taste.  So this product played very much into my target market as someone who wants to eat healthy yet still enjoy tasty flavours.  I must admit when I tried this as just a snack, so no cooking, it didn’t deliver on flavour for me.  It was hard to chew and whilst it had a salty flavour to it, it wasn’t bacon-tasting.  It was only when I cooked it in oil, as recommended on the instructions, did the flavour come out for me.  Now it was softer to eat and digest and there was a definite bacon taste that lingered in your mouth.  It also didn’t need a lot to add that flavour to my dish (a veg stir fry) which I really liked.  So from a delivery perspective, this product delivers on what it says – seaweed that tastes like bacon.  However it DID leave me craving real bacon afterwards.  So I’m not sure if it delivered on its promise for me in particular, and probably goes back to my original statement that sometimes it’s better not to substitute the real deal.  For those of you however that don’t eat bacon for whatever reason or want a different taste to your dishes, this product does deliver.

Verdict: In a word – interesting. I say this because the product does offer a distinctive taste and is probably not the most instinctive item you would reach for.  However would I replace it for real bacon long-term? Probably not but it’s fun to try.

Details: https://seamorefood.com/product/i-sea-bacon/

Keen to hear your thoughts and comments if you have tried this product or any other exotic sounding foods!

Guest Blogger: Mrs M.

About Me

As a person with a recently diagnosed sensitive digestive system, I’m now on a path to make sure I eat well whilst still enjoying myself. Having been fearful of food, I now love finding new products, going to new restaurants to try new twists on dishes and am constantly looking for quirky items to consume.  I’m a huge supporter of simple food that is made tasty with the right combination of ingredients and more importantly enjoying your food and diet in a balanced way.  That means I always have room for my favourite item – chocolate!

Toppa the Salads!

OK, stop what you’re doing. Grab a pen and paper and prepare to write this down, What I’m about to say is ground breaking…

Health is a key trend in food and drink.

Now I’ll just pause so you can allow that to sink in as you recover and make yourself a brew to calm down.

I jest. This isn’t new news. In fact it could almost be classed as postmodern. This agenda has long been on the ‘To Do’ lists of food manufacturers and consumers. So what is new news in this world?

I’m currently sat writing this post at lunch time in the busy canteen of one of the biggest food retailers in the UK. In my proximity I can see one person has soup, another has a dry crisp bread and another has a jacket potato. No one has gone for the burger and chips that’s also on the menu today. So everyone is consciously watching what they’re consuming and opting for the healthier choice. But what’s missing? Well for one a smile on their faces! Now you can accuse me of jumping to conclusions but I think the joy has left their faces because the flavour has left their plates.

Now we have established that we, as a food eating nation, want a healthy option and we want the choice we are now demanding more from our healthy options. A healthy lifestyle should not be a compromise and a chore and…FLAVOUR IS KING.

A Food Adventurer should constantly be seeking out new and exciting flavours and we shouldn’t exclude the health conscious from this search.

Enter Toppa from Plain Tasty…

Plain Tasty

northernmunkeebites.toppa

Rating: 7/10

Appeals to: vegitarians, flexitarians, free-from followers, food lovers, healthy-food-hunters and just about any body

Packaging

The packaging is very simple and a lot of the key cues emanate from the fresh, bright and simplistic branding. The packaging hints at the products’ flavour-enhancing qualities and would break-up an otherwise repetitive fixture. Another important element of any healthy product packaging is that you can clearly see the product., which you can here. This is vital in terms of giving potential shoppers confidence over quality and sets expectations.northernmunkeebites.toppa1

My only criticism of the packaging is that it doesn’t successfully communicate what the products’ functions are. Although toppers aren’t a completely new concept it would be difficult to attract new shoppers to buy if this isn’t clearly communicated.

Price

£3.75 (based on company website) – on first glance you may think this is a little steep but I actually think it’s market appropriate. Consider the items that it’s likely to be purchased with (oils, crutons and spices) and this price point works really well within that.

northernmunkeebites.toppa2Delivery

Chilli and Lime, Lime & Seaweed

Now, this is a very versatile product but the beauty in it is its texture and flavour enhancing qualities. The magical mix is a blend of textures and ingredients in itself which marry together to produce a symphony of flavours. However, when you add the mix to a soft salad or soup it really comes to life and offers a stark juxtaposition in mouth feel.

I tried the product all three ways that are recommended on the packaging: as a snack, with soup and on a salad. I must admit the product performs exceptionally well as a meal topper but it’s not something I’d choose to snack on in isolation. This product comes alive and is really at home when it’s enhancing and adding another dimension to food. Banish the bland!

Verdict – in a word, tops! There are a few branding tweaks that I’d suggest but on the whole this really delivers against expectations. It’s a fantastic food flavour enhancer and it certainly would have brightened up some of the faces of the people around me right now!

Details: www.plaintasty.com

Any comments, thoughts or questions? Or are you a healthy-food-hunter yourself and you want to offer me some tips? Leave a little comment below because sharing is caring!

Northern Munkee.

Eating Well This January: Eating In

OK, so I’m going to assume that a lot of you are like me in that you may have over indulged a little over the Christmas break; am I right? Well if you’ve done that then you probably also spent most of the Twixmas period trying to eat all the bad things left in the house before January arrives; still on track? Now it’s time to admit that you’ve started making strange noises when you raise yourself out of a chair and to do something about it.

I’m not into that ‘New Year, New Me’ bullshit but I do believe that making lifestyle changes can provide a good platform to being a bit happier and a bit healthier. So, I’m on a quest to find ways to eat well but improve my health at the same time.

Mrs Munkee and I have opted to give the paleo diet a try. Now, I’m not usually a fad-follower but I want to get my mission into print then I will feel more obliged to stick to it and will be publically shamed if I fail! I do want to be clear though: this does NOT mean that I will be neglecting my duties as a Food Adventurer. Instead, what I want to do is find ways to eat great food that fit within the parameters of a healthy lifestyle and food routine.

Please don’t be alarmed though. January’s blog series won’t be preachy and I won’t be turning into a spandex-clad-Mr Motivator-look-a-like. It’s just another leg to my Food Adventure.

Rating: 8/10

Appeals to: healthy, on-the-hoof snackers and early adopters

Packaging

There is nothing else like this in the mainstream marketplace so Bounce needs to stand out and it certainly achieves that. The packaging is vibrant, bright and simple and will definitely appeal to its target market. The one miss, in my view, is in portraying what the food actually is. If I’m honest I didn’t know what I was opening apart from I knew it was a healthy, protein ball. If you’re already bought into the concept of Bounce snacks then you will go looking for it and be able to find it but I’d question whether a teetering shopper would be swayed to trial without knowing what’s inside.

Price

£1.42 – this price point goes further to establishing what the product actually is and where it should sit in store. This would look out of place next to a 40g packet of crisps but sit comfortably in the healthy snacking arena in between nut mixes and baked oat bars.

Delivery

Surprisingly brilliant. I really wasn’t sure what to expect when I opened my first Bounce ball. I was presented with what I can only describe as a multi-textured, dense pebble. So I was still sceptical.

However, once I’d worked my way through my first bite I could instantly understand the popularity of this brand. The producers have managed to create a symphony of delicate flavours in a very small package; but the best thing about it was: I was full. This is the perfect pre-workout/post-workout/3pm slump at your desk/hungover-need-food snack!

Verdict – in a word, serendipitous! If you’re not familiar with the concept of Energy Balls, as I wasn’t, then it does require a leap of faith but I would urge you to take that dive. There is a huge need for great tasting functional snacks to cater for the lifestyle managing masses and suppliers are following over themselves to meet it; I think Bounce have certainly found their path!

Details: http://www.uk.bouncefoods.com

 Northern Munkee.

Eating Well This January: Eating Out

OK, so I’m going to assume that a lot of you are like me in that you may have over indulged a little over the Christmas break; am I right? Well if you’ve done that then you probably also spent most of the Twixmas period trying to eat all the bad things left in the house before January arrives; still on track? Now it’s time to admit that you’ve started making strange noises when you raise yourself out of a chair and to do something about it.

I’m not into that ‘New Year, New Me’ bullshit but I do believe that making lifestyle changes can provide a good platform to being a bit happier and a bit healthier. So, I’m on a quest to find ways to eat well but improve my health at the same time.

Mrs Munkee and I have opted to give the paleo diet a try. Now, I’m not usually a fad-follower but I want to get my mission into print then I will feel more obliged to stick to it and will be publically shamed if I fail! I do want to be clear though: this does NOT mean that I will be neglecting my duties as a Food Adventurer. Instead, what I want to do is find ways to eat great food that fit within the parameters of a healthy lifestyle and food routine.

Please don’t be alarmed though. January’s blog series won’t be preachy and I won’t be turning into a spandex-clad-Mr Motivator-look-a-like. It’s just another leg to my Food Adventure.

Vigour Kitchen, St Helens

northernmunkeebites-vigourexternal

I don’t often get the opportunity to do a review of a business that’s on my door step but when I do I get very excited. St Helens, unfortunately, isn’t known for it’s food. It doesn’t boast a wealth of independent, vibrant eateries. The last St Helens haunt that I reviewed has already been sold and is due to re-open under new ownership. So when I found out about Vigour Kitchen opening in the town centre I was very excited.

Rating: 9.5/10

First Impressions

The MOFI (moment of first impact) of Vigour is incredible. The décor is industrial yet homely with a buzzing atmosphere set against a backdrop of exposed brick and strip lighting. The large tables encourage conversation and a relaxed ambience.

The thing I appreciated the most about the aesthetics was the transparency. The kitchen is open and visible with the culinary skills laid bare with pride. A good kitchen and a confident kitchen has nothing to hide and it should add to the theatre of a great eatery.

Service

The service is impeccable. The staff are knowledgeable and take the time to walk you through the menu choices and some of the intricacies that make Vigour work.

Feed

Menu

Vigour’s menu is like its food: simple and well done. It has a strong range but not too much choice so that you’re over faced and left questioning the quality and freshness. All the ingredients are sourced locally and it even has a seasonal element to the menu.

Protein Box

Now, this isn’t in anyway a unique idea but it’s easy to get it wrong. Poorly cooked veg or a protein caked in sauce can ruin the impact of a healthy DIY protein box. Vigour managed to avoid all the pitfalls and give a strong element of ‘build-it-yourself’ in the choices available.

Shakes & Smoothies

I love a good shake but it’s hard to avoid the stodge. That being said, I think I’ve fallen in love with The Monkey Nut Smoothie. So much so that I’m tempted to start a petition that Vigour should rename it The Northern Munkee Nut Smoothie!

Overall Experience

Fantastic. I was looking for a way to still feel like I was eating out within the restraints of my lifestyle changes and I definitely found that.

Verdict – in a word, Vigorous! This is exactly the sort of place St Helens needs to raise the profile of the town and to improve the quality of food on offer. I was speaking with one of the owners Scott and his philosophy was: ‘I just want people to realise that healthy food doesn’t need to be bland’.

Now it’s over to you St Helens. Get out and support your town and make this place work. Put down the pasty from the Pound Bakery and get yourself to Vigour!

Details: http://vigourkitchen.co.uk/

Northern Munkee.

 

Dairy Free Drinks…

Focus on SIAL: Rebel Kitchen

Over the next week I will be focussing my attentions on Paris and SIAL: the world’s largest food innovation exhibition.

Innovation is the lifeblood of food retail as it drives new shoppers, new interests, new sales and new opportunities. There has been a plethora of game changing innovations over the last few years that have redefined food retailing in one way or another: bottled water, the shelf check-out, home delivery, micro-meals, vaping…the list is endless.

So, in the spirit of SIAL, I’m going to give my view of the world of retail and food innovation before I adjust my focus to an exhibitor at the conference in Paris.

Sustainability

This has been a hot topic in the food industry for a long time and probably always will be. Sustainability can mean different things to different people but in its simplest form it’s a means to ensuring that we have longevity in supply of food. That can be achieved through fair wages and working conditions, exploring renewable energies or protecting the environment that produces the food. I wrote on this subject in a previous blog and in particular about how manufacturers are turning away from organisations, like the Fairtrade Foundation, in search of a more effective way of creating a sustainable supply chain.

In commercial terms, sustainability is still important to shoppers which can be evidenced from campaigns like The Grocer’s Waste Not Want Not. Suppliers should be mindful of their sustainability stance and can use it for commercial gain such as the multiple retailers’ adoption of ‘wonky veg’ to win hearts and minds.

Food Waste

I touched on this point briefly above but, as odd as this may sound, the management of food waste is becoming more and more trendy. This is partly driven by social awareness and hardship programs like Fair Share and also a socio-economic drive to stop throwing money down the drain through negligence and ignorance.

This trend has seen brands such as Toast Ale, beer made from surplus bread, to emerge. Now, I’m not claiming this is a new trend, far from it; the practice has existed for hundreds of years since fruit manufacturers wanted to preserve their wares in sugar to make jam or potato farmers wanted an outlet for surplus potatoes in a snacking format. What I am saying is that this concept and story is now becoming a commercial opportunity.

Dot Com

Online food shopping is something that has been growing steadily year after year in the UK but there has to be a significant leap forward in the near future that will be a game changer. If I was a betting man I’d say that is more than likely going to come from Jeff Bezos et al over at Amazon where drones are already lining up laden with groceries. Amazon will steal a march on the grocery sector, it’s just a matter of time.

For now, companies like Deliveroo will continue to innovate and do things differently and better than before but surely no one can beat the Amazonian beast to the online food retailing crown?

Flavour Trends

Flavour trends are really difficult to predict and if I could tell you the difference between a flash in the pan and a sticky trend I’d be a very rich man!

Flavour and food trends tend to be driven by social elements like which holiday destinations are popular at the time and therefore it changes frequently, almost on a yearly basis. One trend that is definitely here to stay in the UK is provenance. We are still obsessed by where our food comes from to keep a check on traceability and quality.

Health is still prominent on the trend agenda in the UK and the movement over the last 18 months has seen protein come into the limelight. Is this trend a sticky one? I think not but only time will tell.

Now that my soap box is well worn, I’ll introduce my SIAL 2016 exhibitor focus for today…

northernmunkeebites-rebelkitchen1

Rebel Kitchen

Who are they?

Rebel Kitchen is a husband (Ben) and wife (Tamara) team on a food mission that can be best summed up by their story: A permanent healthy state of rebellion means we’re always seeking newer and better ways of doing things. Reject ‘how it is’; tell the ‘that’ll never workers’ where to go and never settle.

The brand is very on trend and acts as the physical embodiment of the health movement within the UK at the moment.

Why are they innovative?

Rebel Kitchen is riding on the crest of a wave of a coconut-health trend and making all the right moves. The flavours aren’t overly complicated but they deliver against a healthy shoppers expectations and they even make the transition into the mainstream shopping basket through clever and effective branding.

Now, I’m not your stereotypical coconutter but Rebel Kitchen’s Mylks are just brilliant. There isn’t anything pretentious about them. It’s just good quality drinking.

Why should you love them?

Rebel Kitchen’s success, in my opinion, is down to the cleverly crafted brand identity. The principles put in place by Ben and Tamara have set a solid platform to build a product portfolio and a movement that will be around for a while.

I’ve passed judgement on some healthy foods in previous blogs which have completely missed the point and forgotten to be, firstly, great tasting. This is where Rebel Kitchen differ: they are starting with great food and making sure it’s simple and good for you. Good work!

Details: www.rebel-kitchen.com

SIAL Location: 2L 047 National Pavilions and Regions of the World

So all that leaves me to ask is what are your food or retail trends for 2017 that you want to highlight? Come on people, sharing is caring.

Northern Munkee.

Tangy, Sweet and Savoury Snacking…

Focus on SIAL: Poptang

Over the next week I will be focussing my attentions on Paris and SIAL: the world’s largest food innovation exhibition.

Innovation is the lifeblood of food retail as it drives new shoppers, new interests, new sales and new opportunities. There has been a plethora of game changing innovations over the last few years that have redefined food retailing in one way or another: bottled water, the shelf check-out, home delivery, micro-meals, vaping…the list is endless.

So, in the spirit of SIAL, I’m going to give my view of the world of retail and food innovation before I adjust my focus to an exhibitor at the conference in Paris.

Sustainability

This has been a hot topic in the food industry for a long time and probably always will be. Sustainability can mean different things to different people but in its simplest form it’s a means to ensuring that we have longevity in supply of food. That can be achieved through fair wages and working conditions, exploring renewable energies or protecting the environment that produces the food. I wrote on this subject in a previous blog and in particular about how manufacturers are turning away from organisations, like the Fairtrade Foundation, in search of a more effective way of creating a sustainable supply chain.

In commercial terms, sustainability is still important to shoppers which can be evidenced from campaigns like The Grocer’s Waste Not Want Not. Suppliers should be mindful of their sustainability stance and can use it for commercial gain such as the multiple retailers’ adoption of ‘wonky veg’ to win hearts and minds.

Food Waste

I touched on this point briefly above but, as odd as this may sound, the management of food waste is becoming more and more trendy. This is partly driven by social awareness and hardship programs like Fair Share and also a socio-economic drive to stop throwing money down the drain through negligence and ignorance.

This trend has seen brands such as Toast Ale, beer made from surplus bread, to emerge. Now, I’m not claiming this is a new trend, far from it; the practice has existed for hundreds of years since fruit manufacturers wanted to preserve their wares in sugar to make jam or potato farmers wanted an outlet for surplus potatoes in a snacking format. What I am saying is that this concept and story is now becoming a commercial opportunity.

Dot Com

Online food shopping is something that has been growing steadily year after year in the UK but there has to be a significant leap forward in the near future that will be a game changer. If I was a betting man I’d say that is more than likely going to come from Jeff Bezos et al over at Amazon where drones are already lining up laden with groceries. Amazon will steal a march on the grocery sector, it’s just a matter of time.

For now, companies like Deliveroo will continue to innovate and do things differently and better than before but surely no one can beat the Amazonian beast to the online food retailing crown?

Flavour Trends

Flavour trends are really difficult to predict and if I could tell you the difference between a flash in the pan and a sticky trend I’d be a very rich man!

Flavour and food trends tend to be driven by social elements like which holiday destinations are popular at the time and therefore it changes frequently, almost on a yearly basis. One trend that is definitely here to stay in the UK is provenance. We are still obsessed by where our food comes from to keep a check on traceability and quality.

Health is still prominent on the trend agenda in the UK and the movement over the last 18 months has seen protein come into the limelight. Is this trend a sticky one? I think not but only time will tell.

Now that my soap box is well worn, I’ll introduce my SIAL 2016 exhibitor focus for today…

Yumsh Snacks

Who are they?

Poptang is a product of Yumsh Snacks who are the creative minds behind the compelling 10 Acre range. The company is based in Manchester and their mission is to provide great snacks to the freefrom market. As a Northern foodie I can’t help but endorse Yumsh Snacks’ story and mission; they also boast some great foods to back up their brilliant brands.

Why are they innovative?

Popcorn is a fairly humble and simple food that has been on an amazing adventure over the last few years and Poptang represents another twist on that road.

It’s incredible to think of the flavours that you can now harness into popped corn and who would have thought that the sticky sweet goodness of Tango would work so well on lightly popped popcorn? This sweet/savoury/tangy combination is a great addition to the snack shelf and this licensed partnership may well be the saviour of mainstream popcorn.

Why should you love them?

Well, for a kick-off, they’re Northern, so that’s a big tick there! On a more serious note it’s their ‘why’ that I fell in love with . Anyone who follows my blog knows that I’m obsessed by branding and fascinated by what makes an effective brand work. For me, Yumsh Snacks works because of its why and how they make its branding speaks directly to its customers.

Details: www.yumshsnacks.com

SIAL Location: TL 013 National Pavilions and Regions of the World

So all that leaves me to ask is what are your food or retail trends for 2017 that you want to highlight? Come on people, sharing is caring.

Northern Munkee.