Purchasing For Disordered Eating Habits

This is going to be a rather vulnerable and personal post.

 From qualified specialists to social influencers – I am tired of the buzz words that become le mot du jour – wellness, intuitive eating, clean eating, healthy eating, paleo, low carb, keto diet and so the list goes on.

This is quite a revelation for me, someone who has over the past 18 months (not to mention on and off across the years) restricted their food intake, both in terms of calories and types of food to try and solve health issues. Only to find out those health issues have not got better but instead deteriorated.  So I have decided to stop listening so much to others and start tuning into my body and listening to what it needs.

But boy is that hard. I am currently going through a tumultuous time with food.  From guilt to elatedness to over-bingeing back to guilt.  It’s hard work and it’s taking its toll – on my mind and my body.  But I am determined to listen to myself – no one knows your body better than you know it.  Yet what I’ve realised is that this needs to be in baby steps.  Disordered eating and unhealthy relationship with food is not something that can be undone overnight or with one week of eating whatever you want.  Instead it needs to be approached slowly as you’re dealing with various different elements – the conscious and the sub-conscious.

So I will still be looking at the ‘healthier’ sections of the store no doubt as this will be the first step. As much as I’d love to go get a box of hobnobs, my mind and my body is not there yet.   I’ll still be eating gluten free for the moment as my body does react to this but I won’t be looking at any more ingredients list but instead allowing my body to choose my food shopping.  I may still also choose free-from foods but in the vein that they sound tasty.  The aim is to purchase (and eat!) a packet of gluten free hobnobs without feeling the guilt.

northernmunkeebites.cru8_1CRU8 – Paleo Banana Courgette Loaf

Appeals to: Everyone!

Rating: 8 out of 10

Packaging

I found the packaging a little flimsy in that it’s in cellophane packaging with the sleeve covering most of the product as a sticker. The product itself feels heavy so having this in a bag didn’t add much confidence that it could be protected in a bag but rather be squashed.  I didn’t read through the nutritional info nor the list of ingredients but from a quick glance at the sleeve this was easily available to read.  The logo of the 8 also wasn’t that obvious as to what it was, it just looked like two circles and the name of the brand folded over the packaging so not the easiest to read.  It’s also quite difficult to open the bag without scissors.  I had to store this wrapped in foil in the fridge as the bag just ripped.

Price

£4.99 (Planet Organic). The clever placing of this product next to smaller treats which are similarly priced does make you think you’re getting more value for your money.  It is a large-ish size so again you’re fooled into thinking this is substantia, yet when you compare it to loaves of bread or other similar products it does seem slightly steep and perhaps not as large as you first think.

Delivery

The product delivers on its flavours. I was expecting a dry cake but it was actually really soft and moist.  I was also hesitant about courgette in a sweet food product but it actually tasted great and it was more so the banana you tasted as the main flavour.  It felt just like you were eating banana bread even though it was gluten free, grain free etc.  It is extremely more-ish and with a dollop of almond butter is a filling snack in between meals or as a dessert.  What’s more it lasted 3 – 4 days and that was with good sized slices so I was impressed with that.  I’d definitely recommend this with a good cup of tea.

Verdict: In a word – fulfilling. You don’t feel at all deprived when eating this version of a banana cake and it’s really tasty, so much that I bought it again after I’d finished and it was enjoyed by non-gluten free members of my family too.

Details: http://www.cru8foods.co.uk/index.php

I’d love to hear whether you’ve tried this and what you thought! Please feel free to leave your comments below.

Guest Blogger: Mrs. M.

About Me

As a person with a recently diagnosed sensitive digestive system, I’m now on a path to make sure I eat well whilst still enjoying myself. Having been fearful of food, I now love finding new products, going to new restaurants to try new twists on dishes and am constantly looking for quirky items to consume.  I’m a huge supporter of simple food that is made tasty with the right combination of ingredients and more importantly enjoying your food and diet in a balanced way.  That means I always have room for my favourite item – chocolate!

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The Secret to Proper Paleo Snacking…

Focus on SIAL: Ape Snacks

Over the next week I will be focussing my attentions on Paris and SIAL: the world’s largest food innovation exhibition.

Innovation is the lifeblood of food retail as it drives new shoppers, new interests, new sales and new opportunities. There has been a plethora of game changing innovations over the last few years that have redefined food retailing in one way or another: bottled water, the shelf check-out, home delivery, micro-meals, vaping…the list is endless.

So, in the spirit of SIAL, I’m going to give my view of the world of retail and food innovation before I adjust my focus to an exhibitor at the conference in Paris.

Sustainability

This has been a hot topic in the food industry for a long time and probably always will be. Sustainability can mean different things to different people but in its simplest form it’s a means to ensuring that we have longevity in supply of food. That can be achieved through fair wages and working conditions, exploring renewable energies or protecting the environment that produces the food. I wrote on this subject in a previous blog and in particular about how manufacturers are turning away from organisations, like the Fairtrade Foundation, in search of a more effective way of creating a sustainable supply chain.

In commercial terms, sustainability is still important to shoppers which can be evidenced from campaigns like The Grocer’s Waste Not Want Not. Suppliers should be mindful of their sustainability stance and can use it for commercial gain such as the multiple retailers’ adoption of ‘wonky veg’ to win hearts and minds.

Food Waste

I touched on this point briefly above but, as odd as this may sound, the management of food waste is becoming more and more trendy. This is partly driven by social awareness and hardship programs like Fair Share and also a socio-economic drive to stop throwing money down the drain through negligence and ignorance.

This trend has seen brands such as Toast Ale, beer made from surplus bread, to emerge. Now, I’m not claiming this is a new trend, far from it; the practice has existed for hundreds of years since fruit manufacturers wanted to preserve their wares in sugar to make jam or potato farmers wanted an outlet for surplus potatoes in a snacking format. What I am saying is that this concept and story is now becoming a commercial opportunity.

Dot Com

Online food shopping is something that has been growing steadily year after year in the UK but there has to be a significant leap forward in the near future that will be a game changer. If I was a betting man I’d say that is more than likely going to come from Jeff Bezos et al over at Amazon where drones are already lining up laden with groceries. Amazon will steal a march on the grocery sector, it’s just a matter of time.

For now, companies like Deliveroo will continue to innovate and do things differently and better than before but surely no one can beat the Amazonian beast to the online food retailing crown?

Flavour Trends

Flavour trends are really difficult to predict and if I could tell you the difference between a flash in the pan and a sticky trend I’d be a very rich man!

Flavour and food trends tend to be driven by social elements like which holiday destinations are popular at the time and therefore it changes frequently, almost on a yearly basis. One trend that is definitely here to stay in the UK is provenance. We are still obsessed by where our food comes from to keep a check on traceability and quality.

Health is still prominent on the trend agenda in the UK and the movement over the last 18 months has seen protein come into the limelight. Is this trend a sticky one? I think not but only time will tell.

Now that my soap box is well worn, I’ll introduce my SIAL 2016 exhibitor focus for today…

Ape Snacks

Who are they?

To quote their mission statement Ape Snacks are ‘about being awesome’ and ‘on a mission to make snacking better’. Ape Snacks is the inspiration of Zack, a patron of the paleo, who became disheartened by the lack of credible snacking options available to him and his family. Zack has an incredible story and one that a lot of people can relate to – it’s half the charm of the brand.

Why are they innovative?

The coconut craze has not been a quiet one and you can now do almost anything with it: cook it, drink it, eat it or even wear it. However, the attempts to convert this craze into a healthy and, more importantly, tasty snack have been fruitless.

Ape Snacks now offers an accessible coconut snacking product that will appeal to the weight management masses as well as the snack seekers.

Why should you love them?

In my opinion the art of these products is in the branding. It oozes personality and very quickly communicates the products’ key features. The snacking category is a difficult one to enter successfully but here is a truly innovative product with a great story; this one should stick.

Details: www.apesnacks.com

SIAL Location: KL 062 National Pavilions and Regions of the World

So all that leaves me to ask is what are your food or retail trends for 2017 that you want to highlight? Come on people, sharing is caring.

Northern Munkee.