One of the great things about the focus on food trends are the innovative new products that appear on the shelves. Sometimes it can be overwhelming with the amount of choice, yet the fact that there can be so much choice now is truly a positive change in the retail food industry.
For me, the most exciting thing of this trend is the combination of healthy yet tasty food products. Now there are numerous ‘super-foods’ out there and companies have tried to make these ‘super-foods’ into tantalising products – kale cupcakes, beetroot brownies, courgette loaf – and whilst some do succeed, others just don’t seem to hit the mark to be sustainable but are part of a fad phase that goes as quickly as it came.
However I love finding those products that are not necessarily ‘super-foods’ but are healthy everyday ingredients that firms have combined to provide nutritional value. Whether that benefit is more protein or less cholesterol or lower carbohydrates, it’s interesting to witness the innovation and passion of companies to do good for consumers. Of course, there are those mavericks who just say their products are healthy but actually really aren’t!
Much of the trend for this are energy balls which seem to be taking over the market to provide nutritional value in a snack-bite manner. The energy ball market seems to have exploded recently within the fitness world – however these are starting to seep into the mass-consumer market due to their convenience for time-constrained consumers; think breakfast-on-the-go or mid-morning snacks.
Rating: 7 out of 10
Appeals to: gym-goers, healthy-conscious eaters, time-restraint consumers!
I love the packaging of these – they’re brightly coloured, small enough to hold in your hand and easy to store. My bug-bear with energy balls is that they usually come in a bag or a plastic tub and I always think they are going to get squashed in my bag. However the sturdy cardboard material of this product lets me just throw it in my bag safe in the knowledge that when I dig it out later they will still be intact and not all squished together. I also think the shape of the packaging is helpful too – easy to grip and hold in your hand. I’m a huge fan of colour and love how the bright colours are eye-catching and pop out on a shelf or in your bag/cupboard. The nutritional information and ingredients are easy to read and the fact you can see the product too is always a tick in my box.
£5.99 for a sample pack of three via the company website. I think this is fair price as in each pack you receive 2 or 3 energy balls, plus a range of flavours. If I just bought one pack for roughly £2 I would think I’m getting fair value for money in terms of quantity, and it’s in line with the price range for other products of the same ilk.
I have tried a lot of protein based ‘treats’ during my time when I was really into my gym and work-out sessions. Quite frankly I found them difficult to eat and digest as they tasted like cardboard. So I was slightly wary of trying these energy balls, especially as they are meant to be protein based. However, although not totally bowled over I was pleasantly surprised as you could taste the flavours (peanut butter has the strongest). However there is still the lingering dryness that is associated with many protein promoted products. I don’t think many protein based products can get away with letting go of the dry taste,although these energy balls do try to at least have some genuine flavour in them rather than the majority which has either chocolate or caramel to try and cover the bland taste. The peanut butter flavour is definitely the most flavoursome but the lemon and blueberry comes a close second- it’s refreshing to have a protein product with a fruit flavour.
Verdict: in a word – worth-a-try (3 words in 1!). These are a really good attempt to offer something different in the protein-based energy ball market. There are a lot of protein products available yet these do stand out for packaging, different flavours and for appealing to all for a quick snack on the go.
I would love to hear your thoughts if you have tried this product – feel free to leave comments below.
Guest Blogger: Mrs M.
As a person with a recently diagnosed sensitive digestive system, I’m now on a path to make sure I eat well whilst still enjoying myself. Having been fearful of food, I now love finding new products, going to new restaurants to try new twists on dishes and am constantly looking for quirky items to consume. I’m a huge supporter of simple food that is made tasty with the right combination of ingredients and more importantly enjoying your food and diet in a balanced way. That means I always have room for my favourite item – chocolate!