Sock Club Review: Treat your Feet!

In this digital, omniscient, incessant age of retail you can get almost anything delivered straight through your letterbox these days. You can order anything from a cheese toastie to a fully iced and decorated cake and it’ll slide through your letterbox just as easily as some dubious character could slide into your DMs on the social. It’s a sign of our evolving shopper behaviour and it’s being fuelled by rapidly advancing technology. One-hour deliveries are not fantastical but now seen as a consumer rite. What a time to be alive eh?

So, what’s so great about subscription boxes and why are they so attractive to the modern entrepreneur?

Let’s be clear: mail order and subscriptions are not new things. However, it’s clear that we’re experiencing a bit of a golden age; but why is that? Well subscription boxes have enjoyed surfing the wave of the ‘hypertechnology’ and exploded into our homes tapping into our increasingly busy diaries and the need for convenience over cost. We need subscription boxes because we forget to buy shaving cream, or we need someone to curate our fine food collections. It’s not viewed as luxurious but savvy.  The other key macro trend that subscription boxes feed off is our penchant for the personalised shopping experience. When we’re signed up to a subscription that we believe in we feel empowered, looked after and like we have our finger on the pulse. Subscription boxes are able to react quickly to trends and deliver with gousto (pun not intended…well maybe a little) which is a dream for any early adopter.

As for the entrepreneurial populous, they seem to have fallen head over heels for subscription boxes for a couple of reasons.  Firstly, it’s the attraction of disintermediation. We want a personal relationship with brands and the brands have been desperate for us to accept their friend request for years! Secondly, it’s quite easy to get started. You only really need an idea, some boxes, minimal stock and a website and you’re away. Finally, and most importantly, subscription boxes give a platform for the most coveted of marketing territories: loyalty. Brands crave shopper loyalty like a dog in the park craves its shiny red ball. We’ve been pretending to throw it for years and watching brands chase off into the distance only releasing it for an exclusive, salivating minority. Subscription boxes are the equivalent those fancy plastic throwing arms – catapulting our loyalty across the sunny park for brands to eagerly chase and retrieve.

Trends wax and wane in subscription boxes, as with all industries, but one that has caught my attention as being resistant to change is the male fashion trend; in particular: socks! So, when the opportunity presented itself to review a sock subscription box I jumped at it! Thanks to Sock Club Co for thinking of me…

Review: Sock Club UK

Rating: 9/10

Appeals to: trend hunters, business bods, those-needing-a-bit-of-colour-without-a-clue (me!)

Price: £9 per pair or £49 annual subscription

Delivery

Fantastic! I’ve been trying to find a simile that does these socks justice without sounding over the top and, dare I say it for a blogger, disingenuous; so here goes: putting on these socks feels like you’re dipping your legs up to the shin in a soothing warm jacuzzi. The design on the two pairs that I received were spot on and, if I’m honest, not something I’d pick for myself which is exactly what I’d be looking for in a curated box. In my opinion a good pair of socks shouldn’t steal the show but just add flashes of brilliance – these socks definitely deliver against that.

Verdict – in a word, socksessful! Sorry, but I do love a pun! Most sock subscription boxes are pretty outlandish on price whereas Sock Club comes in at the right level yet still delivering the quality you’d expect. I can’t wait for my next parcel to drop through the letterbox.

If you like what you’ve read or even if you didn’t please leave me a cheeky comment below.

Northern Munkee.

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The Perfect Pair…

Food and Drink Subscription Boxes Mini-Series: Cocoa & Roast Club

This is the final instalment in my mini-series covering Food and Drink Subscription Boxes.

Food subscription boxes are still a relatively new phenomenon in the UK but they are going from strength to strength. The trend really seemed to gain traction when Ben Jones posted his first Graze box to offer lifestyle-conscious snackers an alternative to the dusty vending machine in the corner of the office.

Now you can satisfy your food foraging and drinks detecting needs for almost anything without even leaving the comfort of your own wifi hotspot. There are some brilliant subscription boxes out there for meat, alcohol, snacks, artisan food, grow-your-own kits and so much more. Think of them as your own personal foodie shopper trawling through the racks of artisan food and drink to find something that’s just in your size and colour.

Product Review: Cocoa and Roast Club with Coeur de Xocolat/Lulu Coffee

Rating: 9/10

Appeals to: foodie foragers, local business supporters those who enjoy the finer things in life.

Packaging:

The packaging was simple and minimalist but it just built my expectation to tear my way into it!!

Price: 

£19.99 which is the perfect price for the experience that Cocoa and Roast Club is introducing.

Selection:

Coeur de Xocolat Milk Chocolate with Salted Toffee & Dark Chocolate with Peppermint

Lulu Coffee Guatemalan Single Origin

Cocoa and Roast Club have created more than a food subscription box here, they’ve created an ambience, an atmosphere and a moment in your life. Food pairing is an art not a science and there is no more perfect example of pairing than a hot drink with an indulgent treat. Most food subscription boxes on the market, whilst great, are simply a personal shopping and discovery service; Cocoa and Roast have gone one step further and have infiltrated 30mins of your weekend by asking you to grind the beans, boil the kettle and savour the rich cocoa and coffee.

This particular combination of cocoa and roast went together like green and grass so I need to take a moment to pause and walk you through it: I opened with a sip of the coffee which commences with rich caramel tones that morph into deep earthy flavours and a soft nutmeg finish. The salted toffee bar presented a delightful mirror of flavours starting with a velvety smooth cocoa and caramel blend and into a salted lift to close. The flavour journey presented sweet into earth into sweet into salt and I found myself queuing up for another go!

Verdict: in a word, sign-me-up (still just one word)! I’m a big fan of this breed of subscription box. I enjoy the forage and discovery in farm shops, markets and festivals but having an expert guide you through the flavour experience as a reassuring maitre de maison is fantastic.

Northern Munkee.

Yorkshire’s finest delivery…

Food and Drink Subscription Boxes Mini-Series: Posted Pantry

This is the first instalment in my mini-series covering Food and Drink Subscription Boxes.

Food subscription boxes are still a relatively new phenomenon in the UK but they are going from strength to strength. The trend really seemed to gain traction when Ben Jones posted his first Graze box to offer lifestyle-conscious snackers an alternative to the dusty vending machine in the corner of the office.

Now you can satisfy your food foraging and drinks detecting needs for almost anything without even leaving the comfort of your own wifi hotspot. There are some brilliant subscription boxes out there for meat, alcohol, snacks, artisan food, grow-your-own kits and so much more. Think of them as your own personal foodie shopper trawling through the racks of artisan food and drink to find something that’s just in your size and colour.

Product Review: Posted Pantry’s Yorkshire Box

Rating: 8/10

Appeals to: foodie foragers, local business supporters and farm shop frequenters.

Packaging:

This subscription box came parcelled up exquisitely to give a great premium feel as well as protecting the integrity of the goodies inside.

Price: 

£22.50 which, for the volume of product you receive straight to your door, is brilliant value; plus you’re getting the added concierge service of hand picked products.

Selection:

Twisted Chilli Tandoori Marinade

White Rabbit Yorkshire Honeycomb Chocolate

Yorkshire Rapeseed Oil

Bracken Hill Yorkshire Lemon Curd

Side Oven Organic Biscuits for Cheese, Organic Museli & Goldenberry’s

Posted Pantry have opted to bring together some of Yorkshire’s finest artisan producers as an introduction to quality food in the White Rose county.

Verdict: in a word, good’un! This is a great way to broaden your food horizons without leaving your own kitchen. In structuring the subscriptions regionally you also get a great sense of the story behind the producers and a greater insight into where the food comes from. Get yourself signed up!!

Northern Munkee.